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MGP

The part you never have to build.

Between submitted and reported sits an agency: 20++ specialists, an in-house studio and a service desk. This page is what they do with an order, so you can tell a merchant what they are buying.

Six days from order to live, on the services that allow it

Not every service can move at that speed. A shoot needs a date, a WhatsApp number needs verification, SEO needs a quarter to mean anything. The catalogue tells the merchant the real window before they buy, and MGP holds the team to it.

  1. Hour 0–4

    Intake

    The order arrives with the merchant's category, geography, budget and whatever the catalogue item asked for. A strategist picks it up: a person, with a name your account manager knows.

  2. Day 1–2

    Casting and setup

    Creators are shortlisted from the roster, or audiences and catalogues are built from your feed, or WhatsApp templates are pulled from the pre-cleared library. Whichever the service needs.

  3. Day 2–6

    Production

    The studio shoots, designs, writes and edits. Regional language versions are produced in the same pass, not bolted on afterwards.

  4. One touch

    Merchant approval

    The order moves to awaiting_merchant. The merchant sees drafts in your product, comments or approves, and that is the only moment their attention is required.

  5. Weekly

    Launch and optimisation

    Campaigns go live. Performance is worked weekly by the team that built it: creative rotation, audience pruning, bid changes, template tuning.

  6. Month close

    Report

    Spend, results and POS-matched attribution close into one report per merchant, delivered in-product, as a PDF, and on the reporting API.

Your support desk should never learn what a lookalike audience is

Marketing questions route to Cocomo’s service department, not to your team. A merchant asking why their reel underperformed gets an answer from the person who briefed it, inside your product, under your brand if you want it that way.

First response
Within one working day, in the merchant's language.
Escalation
Named account manager per platform, not a shared inbox.
Creative revisions
Two rounds included on every produced asset.
Platform issues
Policy rejections and account problems worked directly with Meta and Google under partner support.

Attribution a shopkeeper will actually believe

Platform-reported conversions do not survive a conversation with a merchant who counted the till. So the report resolves against transactions in your system: a code redeemed, a phone number matched, a visit inside the campaign window. Reach and impressions are still there, underneath, where they belong.

Redeemed codesMatched phone numbersStore-visit windowsCall and direction requestsFirst-time vs returning

Monthly report, per merchant

Spend, all channels
₹42,600
Attributed revenue
₹3,18,400
Orders matched at POS
214
First-time customers
137
Category benchmark
1.4× median

Illustrative figures. Real reports carry the merchant’s own numbers and a plain-language note on what changed and what to do next month.

Meet the people who actually run it

Cocomo Media has been doing this for 250+ brands, with an in-house studio and 15,000+ creators on call.