A revenue line your merchants already asked for.
Why this is not another integration on the pile
Payments, loyalty and lending are all fought over by a dozen vendors. Marketing is the one thing every merchant on your platform wants, nobody is offering them properly, and you are already the system of record for the data that makes it work.
It is also the one line item a merchant cannot commoditise, because the outcome is not a rate. It is whether their shop was busier this month.
What lands on your P&L
- Margin
- Set per catalogue item, per tenancy. You publish the price the merchant sees.
- Attach rate
- Marketing attaches to merchants who never took loyalty or lending, because the need is immediate.
- Retention
- A merchant running campaigns through your platform has one more reason not to churn at renewal.
- Cost to serve
- One integration and no headcount. Support for marketing questions routes to Cocomo, not your desk.
What the first ninety days look like
- Week 1
Sandbox tenancy, API keys, and a walkthrough with a strategist who has run this in your vertical before.
- Week 2–3
Integration. Catalogue rendering or storefront embed, order creation, webhook consumer. Two engineers is the usual shape.
- Week 4
A pilot cohort of twenty to fifty merchants, one or two services, real spend, real reports.
- Week 5–8
Pricing and margin tuned against what the pilot actually bought. Catalogue widened where demand showed up.
- Week 9–12
General availability across the base, with in-product placement designed against pilot conversion rather than guesswork.
- Ongoing
Quarterly review with the agency on category performance, plus first refusal on new services as they enter the catalogue.
You are not buying a promise from a new company
MGP is the product. Cocomo Media is the delivery, and it has been running campaigns for brands from Zydus and Saregama to single-outlet bakeries.
- brands served
- 250+brands served
- influencers on the roster
- 15,000+influencers on the roster
- sectors, from healthcare to hospitality
- 10sectors, from healthcare to hospitality
- countries campaigns have run in
- 7countries campaigns have run in
The objections that come up in every first call
The minimums are built for them: a four-creator local drop starts at the price of a week of ad spend, and a WhatsApp broadcast costs less than a printed flyer run. The merchants who never had an agency are exactly the ones who convert.
Reselling an agency means sending a lead and hoping. MGP is a catalogue with fixed prices, fixed windows and a machine-readable order lifecycle. Nobody has to schedule a discovery call to buy a reel package.
Attribution runs against your POS data, so the conversation is factual rather than defensive. Waste alerts pause spend that is not converting before a merchant notices, and the service desk answers as your brand if you want it to.
Yes, on the platform tier. Your brand on the storefront, the reports and the merchant emails. Cocomo stays invisible.
Nothing beyond engineering time. There is no platform fee on the launch tier. MGP earns on the services your merchants actually buy. See pricing for the full shape.