Technical first
Crawl, speed, structure and schema fixed before anything is written, because content on a broken site is a slow way to lose.
Trumpet. 4 disciplines
Crawl, speed, structure and schema fixed before anything is written, because content on a broken site is a slow way to lose.
Intent grouped into pages that deserve to exist, with a clear owner for every query worth winning.
Briefs written by strategists, drafted by our copy team, and shaped so a page can rank and still read like a human wrote it.
Digital PR and placements chosen for relevance. No link farms, no volume plays that unwind in six months.
Almost nothing in search engine optimisation survives being split across three vendors. The plan, the creative and the buying have to argue with each other in the same room, on the same day, or the work drifts into whichever direction is easiest to execute.
That is the whole reason Cocomo is structured as departments rather than as a network: 20++ specialists who sit together, an in-house studio, and a service desk that treats a reply as part of the work.
Comes with every engagement